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New Title Sponsor for Ironman Canada Qualifiers
Outback Events is thrilled to announce that Persona Communications has signed
on as the Title sponsor for both the Oliver Half Iron and the Desert Half Iron
“We are very excited about this new partnership with Persona,” said Race
Director Joe Dixon. “Persona will
be broadcasting throughout race week in the local communities as well as putting
together a 10 minute race video after the event.
This video will be available to view from our website and athletes will
be able to download a copy. Persona
Communications is partnering with
Outback Events to make two of
Communications is currently the 5th largest cable television provider
in Canada as well the largest provider of cable and broadband services to rural
and non-urban markets now serving customers in more than 1,200 communities.
Through its media division the Company further extends this commitment with
award winning television broadcasting operations including 100% local community
channel promoting local events and causes.
The Persona Oliver Half Iron is in its fourth year in
The Persona Desert Half Iron is in its third year in
“These events certainly showcase the natural beauty of the Oliver and
Osoyoos regions,” says Mike Cabigon, Vice President and General Manager for
Persona Communications, “but they also demonstrate a strong community spirit.
Persona is proud to support the local volunteers as well as the athletes from
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